Inada, maker of the Dreamwave, is big on descriptors and has trademarked The World’s Best Massage Chair as the company's slogan. Offering the most comprehensive massage on the market, the area serviced is an impressive 1,200-square inches. Featuring 8 shiatsu-based massages, it moves in an undulating figure-8 motion to crank up the relaxation. The stretch session extends and rotates the shoulders, mid-back and hips. The DreamWave massages the arms, forearms and hands with 20 air cells and also compresses and massages the user’s calves and feet. The controller is tethered to the chair and resides in a side pocket, awaiting instructions.
From a pure marketing perspective, appropriately naming your product can increase consumer interest. Calling an automobile the Elite Clunker or Turbo-Lemon, though amusing, will likely drive potential customers to the Charger or even the Accord, for those who just want to get along. The key to product nomenclature is curb appeal. While this is clearly applicable to the Hummer for people not into lyrics, it is hard not to wonder what people were eating when they named the Hot Dog. It is supposed that in times of privation, anything cooked sounds good. And even though hoverboards don’t really hover, as a product it is certainly more attractive to the uninitiated than the more accurate Super-Heating Combustion Roller.
Massage chairs have a peculiar responsibility in their names. As luxuries created specifically to provide comfort and relaxation, it would seem that their designations should reflect this. The high-ticket, pleather-wrapped Osaki OS-4D Pro JP Premium sounds more like a piece of stereo equipment than a vector of infinite respite. The Fujiiryoki FJ-4600 Dr. Fuji promises massages rivaling acupressure, and with a doctor involved, it sounds more like an adjustment than limitless joy. Nestling into the Infinity Escape sounds as delightful as it is.
Inada has found a magical moniker with the DreamWave. Though one undoubtedly finds more appreciable benefit maintaining consciousness during a massage, with a name like DreamWave you know you’re sitting in the right place.
I have fibromyalgia – this chair is just incredible! I love it...the DreamWave is just beyond what I expected! Worth every penny!
I love the chair, so does my husband, and our young kids...the rolling function, and the overall massage programs are heavenly.
Shameful. A product this expensive almost breaks when assembling and is extremely difficult to get right...Terrible instructions for assembly.
This chair is the most comfortable massage chair I've ever experienced! I live with chronic pain and this chair has transformed my life.
It's incredible. You really do get to immerse yourself in super deep relaxation...I've sat in a lot of massage chairs and this one is in a whole other category.
This one is highly recommended...it's not the same as a human massage, but in some cases, I think it's better!
There were no more stabbing pains in my legs...I'm not crazy about the heat massage but other than that this chair has made a fantastic impact in my life.